You and your company are thrust into the spotlight because something bad has happened.  News of scandal, fraud, untimely death(s), environmental damage, equipment failure and so on. While the types of issues or crises that can hit your company are many and are often unknown, what is certain is that when something does happen, the media will call.  And when they do, you need to be ready. Media can be your ally in a crisis. They are one of the best ways for you to get your side of the story out to customers, employees, shareholders and other stakeholders, especially [...]